Blog

Holiday Crew Drive

As next the key holiday approaches for the beer selling season we have the rituals of team-selling, crew drives, and focus days occurring throughout the country. One of my favorite practices that I created for me team when I was a supplier GM was what we called “OCD 3+5”.   Yes, there is a bit…

KPIs – Not Touchdowns

With the first week of the NFL in the books I was reminded of one of my favorite sales team motivational analogies. I don’t claim to be an NFL coach and I certainly don’t have much experience in playing football but I do know a few things about coaching.   For example, when I would…

Speed Stocking the Holiday

There’s no secret that the key holiday periods of the year are crucial for winning in the beer business. “Key Weeks”, the full week prior to the week of the holiday can be known for selling up to 300% of the normal volume of a regular week. While this presents a great opportunity for distributors…